June 1st, 2018
Between 24-28 May, thousands of communication scholars from all over the world gathered for the 68th International Communication Association Conference in Prague, Czech Republic. The College of Communication Arts & Sciences had a particularly strong presence at the conference with more than 80 faculty and students presenting their research. The Quello Center’s Assistant Director Bibi Reisdorf and Research Fellow Laleah Fernandez were among those presentations with some of the results from the Quello Search Project.
As part of the large program, the team working on the Quello Search Project, Grant Blank (Oxford Internet Institute, University of Oxford), Elizabeth Dubois (Department of Communication, University of Ottawa), Bill Dutton, Laleah Fernandez, and Bibi Reisdorf, put together a panel on “Personalization, Politics, and Policy: Cross-National Perspectives”. Despite the early morning start (8am) on the day following all the big ICA receptions, a good crowd turned up to hear about our results pertaining to how people make use of a diverse range of media to find information on political matters. The papers presented in this panel ranged from a focus on personalization of search, to a critical discussion of algorithmic literacy, from exploring “the vulnerable” (i.e. those who have low search skills and little interest in politics) to discussing the policy implications of citizens’ complex media habits. The panel presentations were followed by a critical discussion of the presented results by Cornelius Puschmann, Hans Bredow Institute for Media Research.
Immediately after this early morning panel, Bibi Reisdorf also took part in a panel on “Filter Bubbles: From Academic Debate to Robust Empirical Analysis”, which she co-organized together with Anja Bechmann, Aarhus University, and Oscar Westlund, University of Gothenburg & Volda University College. This panel paid specific attention to empirical evidence of the extent (or lack thereof) of filter bubbles around the globe. Despite different foci and datasets, all four panelists, Anja Bechmann, Aarhus University, Axel Bruns, Queensland University of Technology, Neil Thurman, LM University Munich, and Quello’s Bibi Reisdorf, presented findings that supported results from our Quello Search Project, which showed that although filter bubbles and echo chambers do exist, the magnitude is largely overstated and the resulting panics are unnecessary and unhelpful. The results were discussed and responded to by MSU’s very own newest ICA Fellow, Prof. Esther Thorson, who pointed out that this type of research needs to be more closely investigated and critically evaluated in light of existing communication theories, such as Uses and Gratifications or Confirmation Bias, to name just a few.
Overall, the conference was a great success for the Quello team, who also participated in a pre-conference workshop on survey design and survey questions on internet use organized by Prof. Eszter Hargittai, University of Zurich. In addition, we took a few hours each to enjoy beautiful Prague and the amazing culinary treats, including, of course, the fantastic beer and wine that can be found in this beautiful region of Europe.
Now, back in East Lansing, the team is busy finishing up a few book chapters and journal articles that revolve around the issues that were discussed at the ICA conference. Our next big conference will be TPRC in Washington, DC in September, where Laleah Fernandez will present some of our exciting results from the Detroit Study.