July 25th, 2017
Aleks Yankelevich and Mitch Shapiro toast (with new Quello mugs!) the completion of their two reports, both of which were central to a major Quello Center project on Wireless Innovation in Last Mile Access (WILMA). Aleks led the report on regulatory issues surrounding key spectrum of value to wireless, and Mitch led the report on business strategy case studies of wireless initiatives. Both reports will be released in the coming months when reviews are completed.
Professor Constantinos K. Coursaris gave a seminar on the business models behind new media. In this short video, he is asked to summarize the new business models – and succinctly does so. Dr Coursaris is the Director of Graduate Studies and an Associate Professor and Associate Director in the Department of Media and Information in MSU’s College of Communication Arts and Sciences.
Constantinos is also a Faculty Researcher in Usability/Accessibility Research and Consulting. In this area, he studies user motivations, expectations, and experiences with new media and the consequent design implications with a focus on social systems. His current research interests lie in the intersection of usability and mobile technologies for the purpose of health and/or commercial applications. You can follow him @DrCoursaris
Prior to a presentation for the Quello Center, Professor Charles Steinfield was interviewed by Bill Dutton about his work on ‘enterprise social media’, the subject of this presentation. He explains what enterprise social media are, why they are becoming popular across business and industry, and their implications – intended and sometimes unintended. Charles Steinfield is a professor in the Department of Media and Information at Michigan State University. In addition to his faculty position, Steinfield participates with the MSU Eli Broad College of Business Information Technology Management Program and is a member of the campus-wide Faculty of Computing and Information. He is also a research associate in the Quello Center for Telecommunications Management and Law at MSU and a Faculty Associate for the MSU College of Law Intellectual Property and Communications Law Program. Professor Steinfield’s research focuses on the organizational and social impacts of new communication technologies, with recent projects examining the social capital implications of online social network sites, understanding barriers to industry-wide diffusion to e-commerce standards, and the role of ICTs in economic development.
A recent article Professor Steinfield co-authored with his colleagues on the enterprise social media project is at: http://conferences.computer.org/hicss/2015/papers/7367a763.pdf
Thoughts on a VIPP Seminar given by Professor Constantinos Coursaris (November 11, 2014)
What device do you use in order to be informed of news? Is it the same machine that you listen to music? Are you willing to pay for your news, or for other digital content? And if yes – how much? Are you aware of the type and amount of advertising that you are exposed to while consuming digital content? Are you watching television while browsing your mobile phone of tablet?
I could add many other such questions. However, I think that it is clear enough that all these questions relate to the huge transformation we are all witnessing in the media and communication world. This transformation has many different aspects: technological, economic, social, and cultural – to name only few that shape production and consumer choices. The fifth VIPP Seminar of this semester at the Quello Center addressed one of the most influential aspects of this revolution: the business models underpinning the new media.
Professor Constantinos Coursaris presented impressive global statistics regarding the worldwide spread of online media in its various platforms and devices. His focus was on the ways online contents are financially supported. Advertising is of course one of the most obvious possibilities, although presented through very different techniques and channels compared to advertising on the older media. Charging consumers for access in different ways is another option. Public funding is an idea which is talked about in spite of various concerns regarding political and possible non- democratic influences on journalism.
The bottom line I took away is that the optimal business model of the new media remains a mystery. One thing is clear: looking for appropriate and effective business models is a challenge not only for the industry but also for society as a whole.
Avshalom Ginosar, PhD
The Academic College of Yezreel Valley
The Quello Center
The Department of Media & Information
The College of Communication Art & Science
Michigan State University