James Quello on Broadcast Station Managers, Engineers and Sales


“You may have heard that an engineer is a person who knows a great deal about very little, and who goes along learning more and more about less and less until finally he knows practically everything about nothing. A salesman, on the other hand, is a person who knows very little about many things and keeps learning less and less about more an more, until he knows practically nothing about everything. Of course, a station manager starts out knowing everything about everything, but ends up knowing nothing about anything, because of his association with engineers and salemen.”

– James H. Quello, 11 October 1974

James H. Quello

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