Dr. Nora J. Rifon is a Professor in the Department of Advertising, Public Relations, and Retailing at MSU. She earned her PhD in Business, and her MA and BA in Psychology. Her association with the Quello Center centers on her expertise in consumer privacy and online safety, marketing communications strategies, corporate reputation, sponsorship, and children and media. She has served on the Executive Committee and the Publications Committee of the American Academy of Advertising, and on the editorial review boards of The Journal of Advertising, The Journal of Consumer Affairs, and The Journal of Interactive Advertising. Dr. Rifon has published extensively and consulted, such as serving as consultant to the State of Michigan Office of the Attorney General, private law firms, and the commercial sector.