Thursday, May 16, 4:30-5:30 PM, Quello Center, Room 405.
Abstract: Dr. Alwin Mahler will talk about the diffusion of digital innovations, a research area he has pursued since his time as a Visiting Assistant Professor at Michigan State in 1997-1998. He will reflect on two decades of experiences in business development, regulatory, and executive roles in various European companies in IT and telecommunications, including the digital transformation of key industries, such as retailing or the news industry. In addition, he will explore key determinants of the diffusion of digital innovation and agenda setting on a national level, illustrated with Germany’s digital agenda setting.
Bio: Dr. Alwin Mahler is an adjunct faculty member in the Department of Communication. For the past 20 years, he has worked in various executive roles in the telecommunications and information industries.