The Quello Roundtable on Powerful (Social) Media Effects generated an odd juxtaposition of positions in the discussion: on the one hand the premise for the roundtable was rooted in the old (irrelevant?) theoretical conceptions of the traditional media and its influence on private and public life alike, while on the other hand the discussants – at least most of them – are deeply involved, personally as well as professionally, in the technology of the new media in general and social media in particular. Therefore, at least intuitively, most of them feel and understand that this is a new world which […]