I belong to that rare breed of human that enjoys commercials. As a social scientist with an interest in the impact of advertisement on consumer behavior, I often find myself, possibly to the chagrin of my wife (though she has not complained), assessing commercials out loud. Are they informative? Are they persuasive or attempt simply to elicit attention to the good in the ad? Might they unintentionally lead to brand confusion? Most importantly, are they funny? Thus, having also spent some time among wireless regulators, I cannot help but comment on the recent spate of wireless attack ads perpetuated by […]
Though Google has not revealed much in the way of details, the Internet search giant is expected to launch a WiFi/MVNO wireless service sometime in the near future. Based on limited comments from company executives and reports in the Wall Street Journal (see here and here; subscription may be required) and elsewhere, it seems that the service will: rely on a combination of WiFi connectivity supplemented by cellular connections provided via MVNO agreements, most likely with both T-Mobile and Sprint; initially be available only to owners of the Nexus 6 smartphone, built by Lenova’s Motorola unit, which was acquired from […]
