Communication Regulatory Science: Optimizing Hookah Tobacco Public Education Messages to Reduce Young Adult Use
Room 155 404 Wilson Road, Room 155, East LansingA talk by Glenn Leshner, University of Oklahoma Friday, October 11, 2019, 11:00 a.m. - 12:30 p.m. in CAS 145 Communication regulatory science (CRS) is “communication research that uses validated techniques, tools, and models to inform regulatory actions that promote optimal communication outcomes and benefit the public” (Noar, et al, 2019). An example of CRS research is provided in the context of hookah smoking behavior. Hookah tobacco use is a public health concern because it poses substantial health risks, promotes addiction, and is associated with progression to cigarette smoking. Based on our literature review and pilot testing, we identified message […]
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