January 5th, 2018
Recently we posted a blog that outlined three key findings in our Detroit Digital Divide Project. These findings focused on issues of Internet connectivity, use, and interest among Detroit residents. We argued that the findings of our research run counter to a number of perceptions about Internet digital divides in Detroit, and to a degree that they might be better understood as myths. However, just the recognition of misguided assumptions is not enough. As we continue to analyze the data further, and refine the patterns emerging, the Quello research team has begun to examine what can be done to address these divides in light of our findings.
Below we briefly review these myths before moving to an outline of three possible steps forward.
Myth #1: Detroiters are under-connected
When asked if they have home Internet access, about 78 percent of respondents in our three examined neighborhoods said they do have home access, yet only about 60 percent report having a contract with an ISP. However, almost our whole sample identified themselves as using the Internet in some form. This suggests that Detroiters are finding their way online, but they have to be innovative in order to connect. The problem is that unstable, unreliable or mobile-only connections are simply not good enough.
Myth #2: Detroiters go online primarily for entertainment
Despite claims that Detroiters use the Internet primarily for entertainment purposes, our study found that entertainment and leisure activities are decidedly less central than information seeking and communication activities. In other words, far fewer people are streaming music or watching videos online than the number of people who are emailing, getting news, or health information. For example, just over 50 percent say they go online to watch videos while about 85 percent go online to email.
Myth #3: Detroiters are not interested in home Internet access
We did not find evidence to support the notion that Detroit residents avoid the Internet because of a lack of interest. First, most Detroiters are online. But often, they are limited to using a mobile device to access the Internet. Second, a majority of those who do not have an ISP at home say they would like home access. Third, among those who do not have home access most have access at work or some other public space, and the lack of home access most often comes down to price, not interest. For example, focus group participants who expressed ambivalence on the subject of home access cited barriers such as costs, a loss of family time, and duplication of services as some of the reasons for their “lack of interest”. In other words, among those who say they are not interested in home access are those who have Internet access elsewhere.
A deeper exploration of these three myths requires a discussion of what can and should be done to dispel such misconceptions. For those who care about Detroit and issues of the digital divide, the following guidelines could serve as a starting point for setting the record straight.
To learn more about this research, please visit our Project Page.