We are delighted to announce that Vincent Curren, principal of Breakthrough Public Media Consulting, Inc., has accepted our invitation to join the Quello Center’s Advisory Board. Given his experience in public broadcasting and his current focus on the future of broadcasting standards and their implications for the industry, his appointment helps reinforce the Center’s broadcast legacy tied to James H. Quello. Recently, Vinnie visited the Quello Center and provided his perspective on the future of public broadcasting. He focused on the new IP-based standard created by the Advanced Television Systems Committee (ATSC), called ATSC 3.0. As he argues, this new […]
Last week, Vincent (Vinnie) Curren, Principal at Breakthrough Public Media Consulting, Inc., gave an insightful Quello Center presentation about the technological and market potential of ATSC 3.0, an IP-based standard created by the Advanced Television Systems Committee (ATSC).[1] As CNET put it, this standard was created with the idea that most devices would be Internet-connected, enabling a hybrid system whereby the main content (audio and video) would be sent over the air, but other content (advertisements) would be sent over broadband and integrated into the program. This creates some very interesting opportunities for individualized marketing, though as ATSC touts in […]
